The emotional reasons
for spending
There are many reasons why people spend—or overspend—their
money. We spend to celebrate, to fit in, to project an image of success and
capability, to show our love. Beyond the responsibility of bills and life’s
necessities, we are also subjected to a barrage of advertising that tells us
our next purchase will make us fashionable, cool, respected, envied…. happy.
Often, people don’t question their impulse to buy more. We
might need only a few things, yet consistently bring home extras we didn’t know
we needed. This can be especially true when shopping online. Who hasn’t gone in
search of a specific item only to end up down the rabbit hole with a shopping
cart full of unexpected wants and “needs”? The question is, once you come up
for air, do you pull the trigger on those purchases or do you sleep on it and
reconsider the desire to spend more than you had planned?
Spending is an
emotional process
It would be interesting to know what makes a person spend
extra money on nonessentials, particularly when money is tight. In many cases,
people are seeking to fill an emotional need they don’t realize they have. They
might think “what’s the harm” in one or two nice things for themselves or their
kids? After all, that $40, $60 or $100 isn’t going to do much to help their
financial situation, right?
When feeling stressed, bored, underappreciated or unhappy,
treating yourself to something new might not seem like the worst thing you
could do. But over time, and unchecked, this emotional spending can make a bad
situation much worse and add unnecessary stress to life and
relationships—possibly triggering more spending and stress in the process.
The immediate personal gratification of buying yourself
something new can be a feeling you want to repeat over and over. The thrill of
the hunt and the satisfaction you feel at acquiring what you sought can
overshadow the reality that you don’t need or can’t afford to be shopping. For
many, the euphoria quickly fades, sometimes into feelings of guilt, and the
stress lingers until the pursuit of something new begins again. It turns out
that the emotional hole is one that cannot be filled with possessions, no
matter how much time and money gets spent trying.
Question the need to
shop
In a world that is quickly filling up with disposable toys,
appliances, electronics and other garbage, there are a multitude of reasons to
curb the consumerism our society promotes. Top among them is the possibility
that all that spending and all that “stuff” is not actually bringing you want
you want: acceptance and happiness. Often, the pressure to find a place for
your new things, keep them clean, store them or dispose of them creates a sense
of more to do in an already too-busy lifestyle. All-in-all, you might find
yourself better off once you identify what is driving your need to shop.
Before allowing yourself to purchase something impulsively,
ask yourself some questions. Will I use this? Do I actually need this? Will I
still want this in five years? One year? If I leave it for now, would I bother
to come back for it tomorrow? Quite often the answer will be no.
If the impulse to shop for unnecessary things persists, you
might ask yourself a few more questions. Are you feeling unfulfilled in your
career or relationship? Have you ceased to challenge yourself in other areas
and are you in a rut that shopping can’t get you out of? Is it more serious
than that? Have you suffered a loss and are you struggling to get back on your
feet? Do you feel bad about yourself and have you stopped seeing the good in
everyday life?
Nurture the spirit
There’s no amount of personal bling that can boost your
spirits like having a real, genuine friend to talk to. Learning something new,
challenging your body and mind, will invigorate you more than any object you
could buy. Investing in your own personal development might not come for free
but, in the end, you will have more to show for it (and hopefully be happier)
than continuing the costly and self-destructive cycle of overspending on
material things.
People have many reasons for spending their money the way
that they do. They might be repeating the lifestyle they were raised in or
maybe they’ve never thought of changing their ways. If they’re caught up on
bills and have emergency funds and retirement money set aside, there is no real
harm in indulging a few extravagant whims. But when people find themselves in a
lifestyle they can’t sustain, maybe it’s time to stop seeking creature comforts
and look within for the need you are trying fill.



